The online marketing scenario today is intensely competitive, fast and dynamic. Keeping up with the social world with your marketing campaigns is daunting. Businesses are looking for ways to attract potential customers, retain existing ones and engage them in meaningful social interaction. Lead conversion, brand promotion and sales are also driving factors for business development and growth.
However, there are other important matters of your business that need attention and most company owners complain they are hard-pressed for time when it comes to social media marketing and regular online customer engagement. This is detrimental to the progress of your business and it is here you should be cautious. Social media marketing helps in creating awareness, customer attraction and retention.
Boost Business Growth and Development
Social media marketing is essential for the advertising of your business message to the customers. People use social media platforms daily and banking on them to connect with their targeted customer base. It’s not only cost effective but a smart move to establish your brand presence in the online market.
The more customers see you, the better they trust you. However, social media marketing requires a high degree of seriousness and dedication. Posts and updates about your product/service should be regular and engaging. If you fail to connect with your customer, you will never be able to attract him or her to your business. This may result in poor sales and you sinking into oblivion in no time in the fierce market competition. Remember, customers will not come back for unimpressive content!
Rely on the Perfect Social Media Marketing Software
Social media marketing software platforms have been created and designed to make the task of connecting with your targeted audience convenient and simple. You do not have to worry about leaving everything and spending lot of precious time on social media marketing yourself. The social media marketing software applications are automated and user-friendly for you. It will help you stay in touch with the customer and receive valued feedback about your product and service.
Traditional marketing tools are way too expensive and intelligent business owners today are dumping them for cost effective promotion and marketing tools. In the recent years, social media has gained wide predominance and popularity in the market. It makes sense for you to bank on the best social media marketing software for the effective promotion and marketing of your business online over outdated traditional tools.
Top 5 Social Media Marketing Software Platforms for 2016
If you carefully scan the Internet today, you will find there are many social media marketing software programs to assist you in building a strong rapport with your customers online. However, you should choose wisely and make a smart choice with researching on the social media marketing software that will suit your business needs the best. In case, you are new to the field of social media marketing software platforms, we have stepped in to help you with our pick of the top 5 social media software platforms for 2016. Check them out below-
- Marketo- Marketo is one of the most widely sought after and established social media marketing software platforms on the Internet today. It is simple to launch on your device and gives you the chance to conduct multiple marketing campaigns under a single roof. You can choose from a wide range of tools that include lead management, sales management, social media marketing, inbound marketing, analytics and dashboards. It is registered on NASDAQ, and in 2012, generated outstanding revenue of approximately $58.4 million. Check it out here- https://www.marketo.com/
- HubSpot– Are you looking for a personalized and powerful social media marketing software tool? If yes, HubSpot is the perfect stop for you! Gone are the days when traditional marketing campaigns disturbed and harassed customers to make them even irritated and angry in some cases. HubSpot is here to give you an innovative method of marketing with effective tools for blogging, lead management, social media and analytics for management of your marketing campaigns that you will love. Established in 2006, this reputed name recently raked in revenue of about $35 million. Visit- http://www.hubspot.com/
- Infusionsoft- Infusionsoft gives you an extensive and cost effective social media marketing platform if you are a small to medium scale business owner. Besides marketing, it is also an effective platform for ecommerce and CRM. For small business owners, this platform will make it simple for you to convert leads into sales effectively. Infusionsoft recently collected revenue of approximately $54 million and has acquired GroSocial that is estimated to be worth about $30 million today. Click the link to know more about this automated social media marketing software: https://www.infusionsoft.com/
- WordSteam – With the aid of Wordstream, you are able to optimize SEO and PPC campaigns for your business needs. It allows online marketers to effectively create and manage both paid and organic campaigns. In 2012, this Company raised $6 million and was successful in bringing its total funding to over $16 million. To know more, please visit: http://www.wordstream.com/
- Sailthru– This social media marketing software has the prime target to enhance user conversion and engagement. It deploys the use of smart data that marketers can use for understanding and responding to users in real-time. This results in increasing personalized user experience in the form of target audience emails. For instance, you may get a homepage that is tailor-made to meet and match the interests of the user. Some of the esteemed clients of Sailthru include Newsweek, Business Insider, AOL and Huffington Post. This Company recently raised about $19 million and is the winner of Facebook’s 2016 Innovation Spotlight this year. Check it out here: http://www.sailthru.com/
Therefore, if you wish to connect with your targeted audience, promote your brand, market your product/service and engage them positively, embracing the ideal social media marketing software is a wise choice and a necessity. Before you make your final selection on SMM software, ensure you ascertain your requirements and visit the website of those software providers to find out extensively about it. Go through their services carefully. Ensure they meet and match your marketing needs. This may take some time however, it will give you outstanding value for money and rewards in the long run- all the best!